Why a High-Quality Online Presence Matters
In a time when customers research businesses online before making decisions, your online presence is your storefront. Thumbtack, Yelp, Houzz, and Nextdoor are just a few of the places where potential clients find you. A professional profile on these platforms can mean the difference between securing a new client or getting passed over. At Onova Media, we have helped hundreds of businesses to create and maintain profiles that attract attention and build trust.
A customer’s online presence is often the first time they come into contact with your brand. A complete and professional profile is believable and attractive, while an outdated or incomplete profile may turn people off. So, let’s dive into the world of profile management and discover how it can propel your business to new heights.
What is Involved in Profile Management
Profile management is not just a matter of completing a form. It’s about establishing a consistent and engaging presence across different platforms. This includes optimizing your business descriptions, updating contact information, and highlighting your services in a way that resonates with your audience. For example, a contractor on Houzz may be more interested in sharing their portfolio with high-quality descriptions and images, while a restaurant on Yelp may be more interested in customer reviews and menu updates.
Regular updates are crucial. If your business hours change or you offer a new service, your profiles should be updated accordingly. We also follow up on reviews and respond to them, making sure that your business is represented professionally, whether the feedback is positive or negative.
The Role of Social Media
Social media is an extension of your brand, and if managed well, it can generate engagement. Regularly sharing content on platforms such as Instagram or LinkedIn helps to keep your audience engaged with your brand. Whether it’s showcasing behind-the-scenes glimpses into your work or promoting a special offer, consistent content keeps your business top of mind.
It is equally important to be engaged. Replies to comments and messages in a timely manner demonstrates to customers that you value their input. At Onova Media, we design content strategies that are customized to your business, ensuring that your social media is as true to your brand’s personality as it is effective in achieving measurable results.
Why It’s Worth the Investment
Maintaining profiles on different platforms can be time-consuming, especially for small business owners who are already busy managing day-to-day operations. By outsourcing this task, you save time and ensure a professional result. By making your profiles search engine optimized, we increase your chances of being found by potential clients. For example, an optimized Yelp profile can help you rank higher in local search results, which can result in more foot traffic to your business.
A strong online presence also creates credibility. Customers trust businesses that have active and well-maintained profiles. By displaying positive reviews and responding to feedback, you can establish a reputation of reliability and care.
Using Profile Admin for the First Time
The best way to get the most out of profile management is to begin by determining which platforms are most relevant to your industry. A home improvement business might care more about Houzz and Thumbtack, while a consultancy might care more about LinkedIn. Working with a service like Onova Media will ensure that your profiles are optimized, up-to-date and working towards your goals. The result? More leads, more engagement and a professional image that stands out.
